When Performance & Agility Matter

  • Programming and hosting services
  • List management, including acquisition, tagging & cleaning
  • Data processing & tabulation
    • Data cleaning, including gaming analyses, value calibration & opportunity monetization
    • Marginal checks/quality assurance
    • Verbatim coding
    • Data weighting, e.g., single variable and RIM
  • Recruitment
    • Online focus groups
    • Traditional qualitative
    • Central location testing (CLTs)
    • Ethnographic research
    • Online surveys
    • Random digit dialing (RDD) telephone recruit
    • Social media/website intercepts
  • Survey design
    • Questionnaire development/refinement
    • Questionnaire pre-testing, validation with external calibration
    • Scale design and optimization
    • Choice "menu" design
  • Sampling/methodology design
    • Sample frame selection/acquisition
    • Primary sampling unit definition and sampling strategy
    • Rotated monadic sampling strategy design
    • Split-half questionnaire design
  • Advanced analytics
    • Segmentation (K-means and latent clasts consumer value)
    • Factor/cluster analyses
    • Multi-nomial logit and discrete choice opportunity modeling with market simulator
    • Structural equation modeling
    • Time series forecasting
    • Total un-duplicated reach and frequency (TURF) analyses
    • Price elasticity profiling (e.g., rotated monadic, multi-nomial logit and SEM elasticity profiling tools)
    • Max diff/max diff light appeal analyses
    • Bundling strategy optimization, e.g., discrete choice plus TURF
    • Discriminant analyses and three dimensional perception mapping
  • Product testing
    • Central location testing
    • In-home Use Testing (iHUT)
    • Usability lab testing

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